Upside down is the right way up.
Right now you are paying for too many subscriptions. Maybe you recommend them to others, share content, or even contribute to the networks you pay for. Which is all really valuable. But is that value recognized? No. Instead you get a bill every month.
Lunr flips everything on its head. It takes the work you put in and makes it work for you. By recognizing the value of your contribution to a community, it challenges the notion of a user, and instead, values you as a contributing member. As it turns out, maybe upside down is the right way up.